Previously known as Airbank, this fintech saw the need to change its name, constructing a new connection with the consumers, and lead a new way of making financial management. Now known as Friday Finance, I drove the new brand identity into a totally different approach, bringing technical elements to dialog with humanization, creating the balance between acknowledgment and friendship. For this project, I worked together with a brand designer, leading the process through a multi-team and dialoguing directly with the CEOs and product designers.
