Baumazé is a food delivery, but not just food, special meals. It works like a restaurant in your house, they are high gastronomy dishes prepared daily. This brand builds an emotional relationship through gastronomy. The challenge was to translate with an affective approach, tactile concepts to create a connection with the consumer, like a pleasant lunch with friends. With the existence of a previous project, we need to know where we came from and where we are going. We did some analysis of the old project to better understand the needs of the future approach.
