Resol offers predictive sales growth solutions for retail with a focus on self-service (SCO + Scan&Go system): a subsidiary company of NCR – the global technology provider for retailers and telecommunication industry. The brand's objective is to increase recognition and take the position of a trendsetter in the Russian market. A brand platform was formed, including: brand values and character, the USP (unique selling point), the mission, the vision of the future and brand arguments. The logo shows the variability of multimodular solutions and flexibility in working with clients. Dynamics and movement are achieved by the additional diagonal of the letter R. The color palette maintains an atmosphere of trust and security, giving the brand self-sufficiency and uniqueness.
