Redesigning Shipday’s website for increased conversion

About the company

Shipday helps local businesses increase their revenue by managing their deliveries with their own drivers and fleets through their app.

Experts

Skills

UX design
UI design
Graphic design
Illustrations
Motion design

Industry

Saas
Logistics Management

Challenge

Shipday's founders saw that their old website lacked clarity. It didn’t convey how their solution boosts local businesses and drives revenue growth. Potential customers also struggled to imagine the experience of using their app.

Process

Our Design Strategist put together a roadmap for their website redesign.

After approving the roadmap, we provided Shipday with a shortlist of UX Designers who excel in both visual design and copywriting. We also offered a shortlist of Graphic and Motion Designers to enhance the visual design phase.

Solution

The new website’s images highlight that the app was built for local businesses.

The designers combined the benefits and social proof sections effectively. This helped users connect Shipday’s testimonials to their core selling points.

The product animations helped users visualize how Shipday helps manage deliveries.

The website uses shorter sentences, simpler words, and bigger text to clearly communicate its core value proposition.

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About the company

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