Turi is a HealthTech startup that redefines preventive health. They provide tailor-made health programs that include advanced lab-testings, personalized health blueprints and on-going guidance from top functional doctors.
Turi needed their first website in just three weeks to start building a waitlist and impress investors. The first version of their site had two goals:
Our Design Strategist defined a roadmap to deliver the website within the 3-week deadline, including 3 stages:
Once the roadmap was approved, we presented Turi with a shortlist of UX Designers experienced in DTC websites and visual identities.
To ensure a quick launch, the website was built on Squarespace, avoiding the need for custom development after design completion.
The homepage was structured from general to specific information, answering the visitor’s questions as they naturally arise when they scroll.
Separate pages were created to dive deeper into Turi’s team, vision, tests, programs, and FAQs.
In addition, a basic visual identity was developed. The combination of serene photography and elegant illustrations creates a calm, sophisticated atmosphere, reflecting Turi’s brand values.