Website for Turi to impress investors and build a waiting list

About the company

Turi is a HealthTech startup that redefines preventive health. They provide tailor-made health programs that include advanced lab-testings, personalized health blueprints and on-going guidance from top functional doctors.

Experts

Skills

UX design
UI design
Copywriting
Illustrations
Visual Identity

Industry

HealthTech
Preventive Healthcare

Challenge

Turi needed their first website in just three weeks to start building a waitlist and impress investors. The first version of their site had two goals:

  • Showcase Turi’s unique approach to preventive health with functional medicine, personalized plans, and ongoing support.
  • Establish a fresh yet mature brand identity that inspires trust for something as personal as health.

Process

Our Design Strategist defined a roadmap to deliver the website within the 3-week deadline, including 3 stages:

  • 1 week to define the copy and structure of the site
  • 1 week to explore visual directions
  • 1 week to produce and deliver the final design

Once the roadmap was approved, we presented Turi with a shortlist of UX Designers experienced in DTC websites and visual identities.

To ensure a quick launch, the website was built on Squarespace, avoiding the need for custom development after design completion.

Solution

The homepage was structured from general to specific information, answering the visitor’s questions as they naturally arise when they scroll.

Separate pages were created to dive deeper into Turi’s team, vision, tests, programs, and FAQs.

In addition, a basic visual identity was developed. The combination of serene photography and elegant illustrations creates a calm, sophisticated atmosphere, reflecting Turi’s brand values.

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