DataStream Cyber Insurance makes cyber insurance accessible to all businesses. Their goal is to help people to choose the right policy for themselves with confidence.
Antoine M.
Lead Designer
Previously at
7+ years of experience
Manotosh S.
Front-end Developer
Previously at
7+ years of experience
Anna M.
Motion Designer
Previously at
7+ years of experience
Yura M.
UX/UI Designer
Previously at
.webp)
7+ years of experience
DataStream Cyber Insurance was struggling to convert website visitors into customers.
Their long quote form discouraged users from completing it, and many felt overwhelmed choosing coverage and finding the right carrier. Their website left potential customers uncertain, reducing trust and increasing drop-offs.
Our first step was understanding the customers' pain points through thorough user research. We ran a series of user tests on the existing flow, pinpointing the exact moments when users felt frustrated or confused. This deep understanding gave us a clear direction to redesign a flow that truly addressed their needs.
Based on the user research, we redesigned the entire form experience:
The redesign increased customer confidence and trust, leading to a 44% increase in conversions only 3 months after launch.
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