Despite running the business for one and a half years and investing approximately £25,000 in advertising and regulatory efforts, they struggled to generate the desired return on investment (ROI). I spearheaded the business development initiative, playing a pivotal role in organizing, strategizing, conceptualizing, designing, and prototyping. This encompassed revamping the business model, overall branding, and the website, all rooted in a deep understanding of unmet customer needs.
